Save The Elephants is a non profit company who tries to raise money and provide resources to fight off the extinction of elephants.
The challenge for this project was to rebrand Save The Elephants and create designs people may purchase in their store to raise money for the cause.
The solution was first to change their logo, inspired by both the elephants and awareness ribbons. From their we expanded this branding across products that would bring money into the non profit.
The goal for the logo of save the elephants was to represent elephants and bring awareness to their slow extinction. We did this by taking the familiar tusk of an elephant and crossing that with an awareness ribbon we often see associated with cancer awareness, mental health awareness, and etc.